I have been a professional photographer for nearly 20 years.
I have run a full time studio for 15 years, the largest studio in the south west of England, with regular bookings from a wide range of clients.
All the emails and blog posts have been used in "real life".
These aren't just texts dreamt up by someone who has no knowledge of the photographic business. I have been embedded in the business of running a studio and very aware of all the challenges and opportunities that represents.
The writing presented is all about managing clients to boost sales, increase profits and manage clients.
Aside from that, I have also authored many books on photography, been an award winning photographer, regular teach for the RPS and more.
Prior to all that, my background was in software and marketing.
So, this particular venture is built on many skills developed over the years at the real, genuine, "coal face" of being a professional photographer.